Remove tag packaging
article thumbnail

The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Boosted Trust and Credibility Word-of-mouth marketing relies on informal chats between people who know each other or user-generated content consumers share.

article thumbnail

Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. The primary takeaways for fashion brands looking to build an evidentiary record of acquired distinctiveness sufficient to register product packaging or design as trade dress are twofold. There are three main takeaways for litigators.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. ” In every example of innovation, measures must be taken to secure this information.

Shopping 104
article thumbnail

The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Don’t Hide the Price Tag. Video Merchandising. Simplicity Beats Clutter.