“Traditional marketing is undergoing a seismic shift”: Meta’s APAC’s VP
Inside Retail
DECEMBER 7, 2023
In fact, people are spending more than 50 per cent of their time watching videos, especially on their mobile devices. In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising. Neary said traditional marketing funnels are undergoing a seismic shift.
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