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“Traditional marketing is undergoing a seismic shift”: Meta’s APAC’s VP

Inside Retail

In fact, people are spending more than 50 per cent of their time watching videos, especially on their mobile devices. In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising. Neary said traditional marketing funnels are undergoing a seismic shift.

Marketing 130
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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. ” In every example of innovation, measures must be taken to secure this information.

Shopping 104