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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

This will include answering these questions: Hint: You can get some of this information from marketing surveys and industry magazine advertising demographics Ask for them from the advertising department. Do they have any hobbies? What stores do they shop in? To this end you will establish and set up a Customer Profile.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. This is just one of the many ways shopping has evolved. About 37% of people say they use contactless delivery more than they did pre-pandemic. Nearly 80% of U.S.

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How to Expand your Small Business

Snap Retail

They were created for communicating, but nowadays they are used for a lot of different purposes, such as advertisement and branding. People who visit your shop can browse your products, make purchases, and get to know your brand. Traditional marketing has been one of the most famous way of advertising.