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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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How to Expand your Small Business

Snap Retail

With the rise of social media, luckily for us, we get to see them online each day more and more. A very helpful tool to use nowadays is social media. Here are two simple steps: Step 1 : Social Media. Step 1: Use Social Media. We are seeing new businesses open almost every day.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. This is just one of the many ways shopping has evolved. Leverage their established social media following by having them promote your products or services on their social channels.

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How to Win at Sports Event Marketing

Contra

Advertisements can be seen around all sporting events now, with various sponsors itching to have their company name and logo on show to the spectators. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

This will include answering these questions: Hint: You can get some of this information from marketing surveys and industry magazine advertising demographics Ask for them from the advertising department. Do they have any hobbies? What stores do they shop in? Media usually has the largest audience reach and clout.