Netflix plans to build brands that span far beyond streaming
Inside Retail
JULY 19, 2022
It is racing to build a lower-cost, advertising-supported version of the service, which it once vowed never to do. The science-fiction series, now in its fourth season, has inspired merchandise from a Surfer Boy frozen pizza at Walmart to Magic 8 Ball toys from Hasbro, plus live experiences. “But those are not built overnight.”.
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