How YouTube aims to take a piece of the social commerce pie
Inside Retail
APRIL 16, 2024
In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. allowing creators to tag products across multiple videos, giving them the ability to monetize older content.
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