Advertising, Form and Marketing - Create Retail Today

Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. Gamified advertising hinges on two core elements: challenge and reward.

Advertising

Advertising Promotion Strategy Consumer

There’s more to martech than meets the consumer’s eye

Inside Retail

FEBRUARY 20, 2023

They are collectively referred to as martech – short for marketing technology. If you ask Amazon, then it’s a platform to create marketing campaigns. Amazon’s definition covers the advertising function, but not the other pieces. Other martech platforms provide forms of automation through decision rules and process flows.

Marketing

Marketing Advertising Other Consumer

Create Retail Today

Why Amazon challenger Temu is so addictive to shoppers

There’s more to martech than meets the consumer’s eye

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