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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. Gamified advertising hinges on two core elements: challenge and reward.

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Flying into the future: Step inside Pan Am’s flagship store in South Korea

Inside Retail

Others of us old enough can recall the carrier’s bold blue circular logo and global advertising campaigns promising a luxurious lifestyle in the sky. There was even a television series based on the lives of fictional stewardesses and pilots launched in 2011 starring Christina Ricci and Margot Robbie. “The

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Set the Scene

VMS

Swooping shaped lighting fixtures are bringing a soft edge to retail and restaurant interiors this year, creating balance in relation to angular and digital features. Milky glass is becoming a mainstay, allowing light to glow through the glass. Louis Poulsen POST CATEGORIES MANUFACTURER: LS Lighting Corp. LS Lighting Corp.

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New Trends in Restaurant Design Cater to Diners’ Needs

VMS

Advertisement. Material selection was key: using brass in tabletop details, light fixtures and hardware, brings warmth to the daytime space, but provides an elegant twinkle in the evenings. For morning coffee service, traffic flows directly along a colorful 50-foot mural wall. Courtesy of ATLATL. THE OUTDOORS, INSIDE AND OUT.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

The concise and clean layers with dynamic lighting effects emerge from the lively streets as a pure and dazzling scenery of Myeongdong. The central staircase upon entrance can quickly take the customer flow to the second floor, while defining a loop circulation for the ground floor, creating a more interesting shopping experience.

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How to Win at Sports Event Marketing

Contra

Advertisements can be seen around all sporting events now, with various sponsors itching to have their company name and logo on show to the spectators. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not.

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Brain Food: Be Creative. Be Brave. | Part X

VMS

Guests can stroll though large exhibition spaces where floors and walls are bathed in beautiful digital imagery, including water that seems to flow over rocky outcrops. The user is immersed in “… audio-visual experiences [that] are synchronized with scent, temperature, air flow, tremble, taste and light frequencies.

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