Inside Retail

SEPTEMBER 26, 2022

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . International expansion driven through flagships. Abandonment of sexualised marketing.

Expansion 223

Expansion Fashion Marketing Target Market 223

Retail Bound

JUNE 27, 2023

Retail can transform a brand from low profitability and a local following to a rocket ship of growth with national expansion. Next, defining a target market and customer segmentation plays a pivotal role by informing how you can differentiate your product from other product manufacturers in the marketplace.

Target Market 52

Target Market Strategy Promotion Expansion 52