Why Amazon challenger Temu is so addictive to shoppers
Inside Retail
SEPTEMBER 7, 2023
But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. Gamified advertising hinges on two core elements: challenge and reward. What are Temu’s secrets to success?
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