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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Opinion: Are anti-body editing initiatives only skin-deep?

Inside Retail

In this case, the deep-seated reasons some influencers edit their bodies in their social media posts. Offering passive solutions has become the new normal when the world of business engages in social issues. However, deep social issues are different to the usual business problems.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. Gamified advertising hinges on two core elements: challenge and reward. What are Temu’s secrets to success?

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. 92% of consumers trust recommendations from other customers over a company’s messaging. Negative client remarks can also deter people from engaging with your business.

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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

As players earn rewards, they can unlock more interactive sports materials to create their own yard and play with other creators. Nikeland on Roblox is free to play and creators earn medals and ribbons by competing in the mini-games, exploring and finding hidden surprises and playing in yards of other creators. Physical to digital.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Don’t Hide the Price Tag. That’s because the retail experience is evolving.