Nikeland is just the beginning of Nike’s bid to win over Generation Alpha
Inside Retail
NOVEMBER 22, 2021
As players earn rewards, they can unlock more interactive sports materials to create their own yard and play with other creators. Nikeland on Roblox is free to play and creators earn medals and ribbons by competing in the mini-games, exploring and finding hidden surprises and playing in yards of other creators. Physical to digital.
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