Inside Retail

JANUARY 13, 2022

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Showing ads to customers who have already just purchased (wasting money for the advertiser, and deeply annoying the customer). Too much data. Take action.

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Inside Retail

SEPTEMBER 7, 2023

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. Gamified advertising hinges on two core elements: challenge and reward. What are Temu’s secrets to success?

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Advertising Promotion Strategy Consumer 130

Inside Retail

FEBRUARY 20, 2023

There are many other technologies customers may not directly see, but from which they will ultimately benefit. A recent industry recap 1 identified nearly 10,000 different martech tools, ranging from applications for advertising and content to social, commerce, data and even project management tools. Just look at ChatGPT.

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Marketing Advertising Other Consumer 130