Inside Retail

SEPTEMBER 7, 2023

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy.

Advertising 130

Advertising Promotion Strategy Consumer 130

Trade Show Booth Companies - Trade Group

MARCH 11, 2024

That’s why it’s somewhat surprising that advertising agencies and brands have been slow to see the massive imaginative potential of our highways. The idea is relatively new, and it’s doubtful the current name will last. The major benefit is it allows brands to go where the customers are and engage with them directly.

Advertising 52

Advertising Promotion Marketing Engagement 52

Inside Retail

FEBRUARY 20, 2023

There are many other technologies customers may not directly see, but from which they will ultimately benefit. A recent industry recap 1 identified nearly 10,000 different martech tools, ranging from applications for advertising and content to social, commerce, data and even project management tools. Just look at ChatGPT.

Marketing 130

Marketing Advertising Other Consumer 130

CAAD

NOVEMBER 23, 2022

The physical shop and the digital store are doomed to understand each other, to support each other , to take advantage of the benefits they offer. Here, retailers have a golden opportunity to differentiate themselves as a business, create value and engagement and establish long-term relationships with both suppliers and customers.

Shopping 52

Shopping Consumer Visual Merchandising Strategy 52

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. And, yes, the idea is still to influence shoppers to make purchases. Technology.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Creative Displays Now

MARCH 8, 2022

Designers and artists are constantly pushing the boundaries of traditional advertising with new and innovative ways to make their in-store packaging stand out even when surrounded by competitors. This information includes pallet sizes, RFID tags, barcode formatting and shipping container requirements, among other guidelines.

Display 98

Display Merchandising Color Consumer 98