Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

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Inside Retail

MARCH 13, 2024

Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable. There is a huge opportunity for other businesses. When a retailer takes that advertising spend, that’s a new revenue stream.”

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Frank Mayer

MAY 27, 2022

Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. Enter point of purchase displays.

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