Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

Advertising 130

Advertising Promotion Strategy Consumer 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

APRIL 26, 2022

But it is yet another example of parachuting into a deep social issue and offering an easy, band-aid solution. While effective solutions are often either prevention-focused or promotion-focused, Ogilvy’s move is neither. In this case, the deep-seated reasons some influencers edit their bodies in their social media posts.

Social Media 130

Social Media Advertising Promotion Engagement 130

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Manufacturers often provide such promotional tools; don’t hesitate to use them.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64