Inside Retail

SEPTEMBER 23, 2024

The Australian Competition and Consumer Commission’s (ACCC) allegations that Woolworths and Coles breached the Australian Consumer Law by making misleading claims about discounts come as retailers head into their most promotional period of the year and serve as a warning to the wider industry.

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Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Beyond value, seven in 10 are changing for new and appealing features or benefits (2). So are marketers.

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Customer Retention Advertising Engagement Promotion 130

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Marketing Social Media Advertising Outdoor 52

RetailMinded

MAY 7, 2023

What are the most popular ecommerce books that people read in 2023? Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk It can be sometimes difficult to get into advertising and reach out to your audience fast and without making many overwhelming mistakes. Does that sound impressive?

Advertising 52

Advertising Social Media Engagement Art 52

Inside Retail

MAY 17, 2023

Helena Stylman, group sales director at iMedia, reveals: “It’s ‘Chatham House Rules’, and the aim is to facilitate open and interactive discussions that promote collaboration, learning, innovation and support growth among these luminaries” It’s clearly working.

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Promotion Reimagine Engagement Curate 130

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023.

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Social Media Shopping Consumer Marketing 52