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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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What are digital layoffs and what do they mean for employees and companies?

Inside Retail

Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Twitter has notified employees in Ireland that they should also nominate employee representatives to engage in a formal consultation process. Reputational risk.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.

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Marketing as Your Business’s Workout Routine

Retail Bound

Just as varied cardio exercises—running, cycling, swimming—target different muscle groups, each social media platform reaches distinct segments of your audience, engaging them with tailored content that resonates with their interests and needs. Your social media efforts drive traffic to your website, where deeper engagement occurs.