Advertising Engagement Line Perspective 
Inside Retail
JUNE 14, 2023
Sustainability from a consumer perspective Monash Business School’s Australian Consumer and Retail Studies (ACRS) research unit has conducted research into sustainability for several years via the Retail Monitor to better understand consumers’ attitudes and behaviours when it comes to sustainability.
Inside Retail
JUNE 28, 2022
The dedicated Gift Flick customer EDM at Christmas received 20 per cent above benchmark engagement and more than 1 million views of paid and organic social advertising showed consumers were keen to learn more about innovative, personalised ways to gift. From a tech perspective, Gift Flick is incredibly easy to set up.
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Retail Focus
DECEMBER 12, 2023
Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.
Retail Bound
NOVEMBER 21, 2023
It’s a Match The report is broken down into three key phases that define the shopping culture, the first being ‘It’s a Match’ which highlights the importance of brands building trust with their audience through honest, relatable, authentic perspectives. In fact, social media advertising is expected to top $247 billion by 2027.
Inside Retail
JUNE 6, 2022
The Australia Project, a research piece The Lab conducted, which analysed 150,000 pieces of content with artificial intelligence, found 80 per cent of Australians reckon businesses should be “doing good” And research by McCrindle tells us 57 per cent of consumers have increased engagement with organisations that behave ethically.
Creative Displays Now
MARCH 18, 2024
Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands.
All Work
DECEMBER 12, 2022
Shared space, along with changes in the activities in which employees engage when they convene, means individuals may use a different space or spaces each time they visit the workplace. . Merely advertising that a room is compliant with the Americans with Disabilities Act (ADA) leaves questions unanswered.
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