Remove Advertising Remove Engagement Remove Gifts Remove Social Media
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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.

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5 Ways To Engage Attendees At Your Trade Shows

Trade Group

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities. Everyone Loves Gifts.

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Retail appointments of the week

Inside Retail

The board will advise the group on matters of internal policy, advocacy positions, commercial and partnering decisions, and in the engagement and empowerment of the Indigenous community. An independent panel found that the business didn’t engage with the communities, and prioritised commercial interests over that of the public.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Technological Advancements in Window Displays New life has been given to Christmas windows through the evolution of technology.

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Content is (Still) King

Retailing Insight

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets.

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Are You Treating Attendees Like Morons?  

Trade Show Booth Companies - Trade Group

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Deeper means of research include social listening.

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2023 PR Predictions

Retail Bound

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. Tana echos that observation within the family and parenting magazine space. “My says Tana.