Why Amazon challenger Temu is so addictive to shoppers
Inside Retail
SEPTEMBER 7, 2023
Value Many Australians might associate “made in China” with cheap price tags and low quality. In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward. Loyalty program.
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