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What Is Visual Merchandising?

Creative Displays Now

Using these elements to bring attention to your brand is called visual merchandising. Effective visual merchandising can have a significant impact on your bottom line. This guide will explain visual merchandising and how to use it to promote your products. Visual Merchandising Explained.

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Macy’s Goes to Court to Block Amazon Billboard

VMS

New York-based department store Macy’s has filed a lawsuit to prevent Amazon (Seattle) from using the billboard on top of its Herald Square location, reports CNBC. Macy’s reportedly has been utilizing the billboard to advertise its own business for more than 50 years, but the lease for the space expired last month.

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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

Stylish patrons seeking the latest fashions from shirtwaists to wing collars, and the finest of fabrics, flocked to an impressive roster of newly founded department stores including The John Wanamaker Store (designed by Daniel H. Burnham, architect of the Flat Iron Building), James A. Hearn & Son, B.

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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

That’s why in 2012 we created VMSD’s annual Designer Dozen awards program to recognize retail’s rising stars, ages 35 and under, who are making their mark on an industry that is poised on the cusp of reinvention. It’s our honor to introduce the exceptional winners of VMSD’s 2021 Designer Dozen awards. Advertisement.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Creativity and Innovation in Design The canvas of Christmas windows is a place where creativity can be unleashed. Retailers rely on the talents of designers and artists to create displays that are not ordinary. The post The Art and Business of Christmas Windows in Retail appeared first on Retail Focus - Retail Design.

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Window Displays – The Importance of Customer Communication

VMS

Many retailers have stepped up and are pushing the boundaries in terms of window concepts and in-store visual merchandising. It’s keeping customers aware of all that is new in merchandise while piquing their interest in stores that are creating retail theater in their windows.

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IRDC 2022 Delivers a Hands-On Experience for Retail Design Pros

VMS

25 – a welcome reception hosted by IRDC Supporting Sponsor Piddi Design in the 402 Lobby Bar at the host hotel – where attendees from both conferences were able to meet and mingle. Fake it Till You Make It,” led by Chuck Palmer, Retail Strategist, and Stephanie Bair-Garant, Director of Visual Merchandising, ZenGenius Inc.,