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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Driving demand with data: a recovery roadmap for retailers

Inside Retail

In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention. Brands need to be present on more channels than ever before and understand their customers deeply to ensure they deliver exceptional customer experiences. .

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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Keep your brand at the front of customers’ minds. There are three primary types of retail marketing.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Advertising? You’ve hit a wall. Business is good, but you want to take things to the next level. Do you invest in more digital marketing? Another location? If these are the kinds of questions you’re asking, you’ve probably also thought about exhibiting at a trade show.

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Influencer-Inspired Packaging Trends 2023

CRP

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. A gift with purchase is a great way to add an element of surprise, encourage customer retention, increase average order value, and gain brand visibility.

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