Smarter data: Reach high-propensity shoppers and deliver optimal digital impact
Inside Retail
DECEMBER 3, 2023
Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.
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