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The four trends defining online retail in 2024

Inside Retail

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? Keep your brand at the front of customers’ minds. There are three primary types of retail marketing.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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The 4 pillars of e-commerce profitability (promos aren’t always the answer)

Inside Retail

The most expensive advertising options are not always the most effective. Retailers should also consider the differences between new and existing customers and shape retention strategies accordingly. Pillar 2: Product selection, pricing, and promotions.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. On the other hand, Amazon receives repeat purchases from these customers every month which boosts its revenue. Check out the screenshot below.

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Advertising? This means The sales process gets a major speed boost There’s a chance to build trust through face-to-face interaction There’s the potential for a nice spike in revenue Instead of going through a drawn-out buying process, customers can look over a product, negotiate, and finalize the purchase immediately.