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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? Keep your brand at the front of customers’ minds. Allow people to buy your product by clicking a button.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Cost-effective advertising – targeting a high-propensity audience is a cost-effective way to advertise because you can use data from previous purchases and interactions with the category or segment to create targeted campaigns and lookalike audiences that are more likely to result in conversions.

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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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CommBank helps unlock opportunities for businesses

Inside Retail

The group had a five-year strategy to build customer numbers but within those two weeks they hit 50 percent above that five-year target. That figure may have been an anomaly created by the pandemic but it’s been an opportunity for the group to focus on customer retention. In the space of two weeks, turnover quadrupled.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

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Influencer-Inspired Packaging Trends 2023

CRP

This is why the demand for unique and innovative digital marketing strategies has increased. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Image by Creative Retail Packaging.

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Why modern retailers must provide “much more” than what they are selling

Inside Retail

Where in times past the physical store retailer’s mantra was having the right product at the right price at the right time, in today’s omnichannel era, that challenge is a lot more complicated, stretching to engagement, messaging and communication strategies – it’s no longer about just stocking product. Data is key.