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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Keep your brand at the front of customers’ minds.

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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Inside Retail/ShipStation research reveals emerging customer behaviours

Inside Retail

While the opportunities are clear, the sheer volume of competition between advertisers presents a tough problem for retailers, with all of them vying for maximum consumer attention. In Australia, 52 per cent of marketers say that brand partnerships are already a significant part of their promotional strategies.

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How to Budget for PR in 2024

Retail Bound

HOW PR ALIGNS WITH MARKETING FUNCTIONS: Enhances brand awareness Encourages customer engagement Supports marketing campaigns and promotional efforts Announces product launches HOW PR ALIGNS WITH EXECUTIVE FUNCTIONS: Manages company reputation & reputation building Nurtures relationships with various stakeholders, including the media Communicates (..)

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

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The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

How you choose to advertise your product reflects your brand’s values and identity. What makes customers engage with your brand or products? How do you enhance your customers’ lives? Customize branding: Your product and brand are truly unique, and your packaging and advertising should reflect that.