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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. How you choose to advertise your product reflects your brand’s values and identity.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

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How to Budget for PR in 2024

Retail Bound

WHERE TO ALLOCATE PR FUNDS Many companies seem to place PR within their marketing department budgets. Does your reason for running a PR campaign align more closely with your marketing department’s objectives or your executive team’s objectives? Other companies see PR as more of an executive department expense.

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Traditional Retail Signage vs. Digital Signage

Creative Displays Now

The world of visual marketing is always changing. Traditional or static signage is a large print format advertising tool used to display brand messages and advertisements in several settings. Floor signs: Sturdy structures that stand independently on the floor and often highlight specific deals and promotions.

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