Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok. Avoiding the pitfalls. per cent from 2022-2027.

Expansion 130

Expansion Planning Social Media Fashion 130

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. A unified front has to span the entire customer journey. You can download it here.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Jahabow

MAY 11, 2020

These images will also be shared far and wide, from website content to social media, and even paid ads. Develop a scalable, replicable strategy and think about how you’ll combine photo types, what color palettes you’ll use, and how you’ll keep photo composition consistent. Create a Plan. Look around your store.

Social Media 72

Social Media Advertising Merchandising Display 72

Retail Focus

SEPTEMBER 14, 2023

Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively). The same research showed that 51% of shoppers are more likely to convert when served shelf-edge digital ads as part of the retailer’s retail media strategy.

Advertising 162

Advertising Consumer Curate Social Media 162

Fashion Retail Tech

OCTOBER 21, 2019

Nike shifts distribution strategy. Social Media + Marketing. Adidas admits that it over-invested in digital advertising. Amazon charges brands top dollar to be in its curated holiday toy guide. Social Media Today. Influencers tell you what to buy while advertisers wonder who’s listening.

Social Media 40

Social Media Advertising Curate Strategy 40

Retail Times

APRIL 6, 2021

Have a look and see if you can incorporate these into your retail strategy. Social shopping. As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience.

Shopping 104

Shopping Consumer Social Media Strategy 104

Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147

Strategy Fashion Apparel Advertising 147

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Visual Merchandising Techniques and Strategies. Aspirational Retailing.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Building a winning strategy through product catalogue selection, pricing, inventory management and great customer service.

Advertising 246

Advertising Strategy Curate Social Media 246