Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. But, with an aggressive spend on social media, they are hard to ignore. Plan for sustainable brand and business growth with the same velocity, speed to market and exclusives as your regular product lines.

Fashion 162

Fashion Social Media Shopping Pattern 162

Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.

Social Media 246

Social Media Beauty and Health Advertising Curate 246

Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.

Social Media 243

Social Media Beauty and Health Advertising Curate 243

Inside Retail

AUGUST 21, 2022

“Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. Advertising and marketing in beauty have completely changed over the last century.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. It is also rolling out several activations and advertising campaigns in the coming months to support the move. Avoiding the pitfalls.

Expansion 130

Expansion Planning Social Media Fashion 130

Inside Retail

AUGUST 3, 2023

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At By staying attentive to consumer preferences, we can continue to thrive in this ever-changing market,” she concluded.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

AUGUST 25, 2022

With 75 per cent of its customers being female, and 85 per cent of its revenue coming from the app, Zalora is heavily reliant on this component of their marketing mix and its high ratings of 4.8 There are no right and wrongs here, but we are always studying things finely to make sure our curation is on the right track.”.

Fashion 130

Fashion Curate Space Social Media 130

Inside Retail

MAY 25, 2022

No advertising representation – While we applaud the many brands who have made moves to represent bodies of differing shapes and sizes in their campaigns, this still isn’t the norm. How many of them do you think follow you on social media, waiting to metaphorically bang down the door when you *graciously* offer a size extension?

Other 147

Other Fashion Design Pattern 147

Jahabow

MAY 11, 2020

These images will also be shared far and wide, from website content to social media, and even paid ads. This consistency will help tie in your in-store marketing and branding to offer a seamless shopping experience for those who are used to making purchases in person. Create a Plan. Look around your store.

Social Media 72

Social Media Advertising Merchandising Display 72

Retail Focus

SEPTEMBER 14, 2023

The first is that people are less trusting than they used to be, particularly in governments, institutions and the media, particularly since the pandemic when the public was at its most vulnerable and dependent. The post New ways of earning more consumer trust through advertising appeared first on Retail Focus - Retail Design.

Advertising 162

Advertising Consumer Curate Social Media 162

Fashion Retail Tech

OCTOBER 21, 2019

Social Media + Marketing. Adidas admits that it over-invested in digital advertising. Amazon charges brands top dollar to be in its curated holiday toy guide. Social Media Today. Influencers tell you what to buy while advertisers wonder who’s listening. MarketingWeek. The Wall Street Journal.

Social Media 40

Social Media Advertising Curate Strategy 40

Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. E-commerce sites optimizing for mobile use and leveraging social media shopping not only boosts revenue, it also creates brand loyalty and a convenient shopping experience.

Shopping 104

Shopping Consumer Social Media Strategy 104

Frank Mayer

MAY 14, 2021

Grove’s launch features an exclusive scent only found at Target stores, and Birchbox lets Walgreens shoppers build their own curated beauty box by choosing five samples from an assortment. The insight can help brands tailor other aspects of their marketing from traditional advertising to brand ambassador partnerships.

Display 54

Display Merchandising Color Light 54

Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Curated Displays.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Defending a winning position by optimising product content and advertising to maintain visibility.

Advertising 246

Advertising Strategy Curate Social Media 246

Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. Mass-market brands are also investing in take-back schemes.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

JUNE 3, 2021

We see digital fashion as an emerging avenue for all stakeholders in the industry, both creatively and in terms of its potential as a new market. Alternative applications in digital fashion are being explored beyond stunning 3D renders in advertising campaigns. They live in a world driven by vanity metrics and social comparison.

Fashion 246

Fashion Social Media Design Curate 246