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New ways of earning more consumer trust through advertising

Retail Focus

The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it. Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively).

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Untapped potential: David Jones’ CMO talks retail media move

Inside Retail

After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy.

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How Christmas music in shops uses nostalgia to make shoppers spend more

Inside Retail

How does music support these brands, and what subconscious effect is this having on our shopping behaviour? We can control many of the factors that encourage us to spend impulsively , such as avoiding shopping in the evening, socially, or under time pressure. However, one factor is a little more devious – nostalgia.

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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age. With over 4.95

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Five focus areas for achieving omnichannel success

Inside Retail

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Expanded reach to new markets and geographies through marketplaces, which now make up more than 67 per cent of global e-commerce sales.

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How brands can capitalise on Pinterest’s push to make everything shoppable

Inside Retail

Pinterest uses a combination of machine learning and human curation to offer tailored recommendations and search results based on the interests of users. The aim is to make all items and products that can be Pinned – or bookmarked – by users available for purchase, with the ability to shop integrated across the entire user experience.