Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

Social Media 130

Social Media Advertising Marketing Consumer 130

Retail Focus

JANUARY 20, 2022

These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. The profit of the business depends on the consumers. It is to understand the needs of the consumers.

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.

Consumer Electronics 130

Consumer Electronics Promotion Flow Perspective 130

Inside Retail

JUNE 8, 2022

E-commerce has skyrocketed since Covid hit, but now that we’re out of lockdowns, it’s clear that consumers still love physical retail. That impatient consumer inside all of us resonates well with it: ‘It’s something I want now, I can research [and reserve] it online, so when I go in-store, it’s ready to go’,” he said.

Perspective 147

Perspective Shopping Marketing Consumer 147