Advertising, Consumer, Marketing and Promotion

Shifting tides: Southeast Asian consumers adapt spending amid challenges

Inside Retail

JANUARY 22, 2024

Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. As the region looks ahead to 2024, consumers across SEA are actively adjusting their spending behaviours to cope with economic challenges.

Consumer

Consumer Engagement Strategy Advertising

Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising

Advertising Promotion Strategy Consumer

Create Retail Today

Shifting tides: Southeast Asian consumers adapt spending amid challenges

Why Amazon challenger Temu is so addictive to shoppers

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