This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove tag advertising-claims
Remove Advertising Remove Consumer Remove Marketing Remove Promotion
article thumbnail

Lorna Jane fined $5 million for “predatory” anti-virus activewear marketing

Inside Retail

JULY 22, 2021

Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020.

Marketing 264
Marketing Advertising Promotion Consumer 264
article thumbnail

Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising 130
Advertising Promotion Strategy Consumer 130
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 13,000+ Insiders by signing up for our newsletter

About
Webinars
About
Editions
Webinars
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024