Inside Retail

JULY 22, 2021

The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. The whole marketing campaign was based upon customers’ desire for greater protection against the global pandemic,” ACCC chair Rod Sims said. Lorna Jane thinks so.”.

Marketing 264

Marketing Advertising Promotion Consumer 264

Inside Retail

APRIL 26, 2024

While the sudden grocery discounts have presumably been introduced to appease consumers during the allegations of price gouging, and ongoing inquiries by the Australian Competition and Consumer Commission (ACCC) and the Senate, some of the promotional materials to advertise the savings have left consumers and independent watchdog Choice confused.

Promotion 147

Promotion Advertising Consumer Line 147

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in 2027. TikTok allegedly has goals of pulling in as much as US$17.5

Shopping 130

Shopping Perspective Engagement Advertising 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Users can also purchase products influencers have tagged. Influencers regularly tag Alo products in their posts, which only brands with checkout-enabled Instagram Shops can allow.

Social Media 130

Social Media Advertising Shopping Promotion 130

Hunton Andrews Kurth

NOVEMBER 21, 2023

While the specific influencer posts varied across dietician, they all related to the safety of aspartame, an artificial sweetener, and other messaging regarding the benefits of consuming sugar-containing products. Instead, an endorser must make it abundantly obvious that the content is an ad, such that a consumer would not be misled.

Advertising 90

Advertising Consumer Social Media Line 90