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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising

Advertising Promotion Strategy Consumer

There’s more to martech than meets the consumer’s eye

Inside Retail

FEBRUARY 20, 2023

Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. Amazon’s definition covers the advertising function, but not the other pieces. Other martech platforms provide forms of automation through decision rules and process flows.

Marketing

Marketing Advertising Other Consumer

Create Retail Today

Why Amazon challenger Temu is so addictive to shoppers

There’s more to martech than meets the consumer’s eye

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