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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products.

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Here’s an in-depth look at the major retail sales events in Southeast Asia

Inside Retail

According to a recent report by Bain & Co and Meta, GDP growth and inflation in Southeast Asia are projected to perform better than other markets, such as the US and EU. With shoppers often buying sweets, custom-made apparel, accessories and jewellery, White Day offers e-commerce platforms a huge opportunity to fulfil consumers’ needs.

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Three key trends in retail strategy for 2023

Inside Retail

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Throughout 2022, there were numerous headlines indicating a monumental shift in innovation across retail and that customers were keen to get back to physical shops while retaining the convenience of hybrid shopping.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

Apfel has inspired a collection of eclectic dresses, sets and extensive accessories set to launch at H&M at the beginning of 2022. High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt).

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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. Preceding that though, it also announced that as part of an organisational review it was reducing its headcount by about 1,300 people, or 12 per cent.

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Why Hommey is opening stores, expanding overseas

Inside Retail

Justin Kestelman founded Hommey in 2020 to fill a gap in the market for modern soft furnishings. He also shares what he has learned from his father, entrepreneur Larry Kestelman , about simplifying complex issues. After talking to potential customers to see if there was a market, the response I got was that there absolutely was.

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