Remove 2023 10
article thumbnail

Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2

article thumbnail

Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ad-bots and ad-blockers are skewing your analytics

Inside Retail

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Google’s changes to their Chrome browser and cookies have been put on hold until 2023. Under-reporting repeat visitors and over-reporting new visitors.

article thumbnail

Business and Human Rights – Global Slavery Index 2023 highlights global nature and scope of modern slavery risks in supply chains

Eye on ESG

On 24 May 2023, Walk Free , an international human rights group focused on the eradication of modern slavery, published the fifth edition of its Global Slavery Index (the “ Index” ), which provides a national level analysis of modern slavery across 160 countries.

article thumbnail

Taking Advantage of Omnichannel Marketing

Retailing Insight

O ne of the most relevant marketing strategies that any retailer in 2023 can engage in is omnichannel marketing. This includes physical channels – your own store – in combination with online channels such as social media platforms, websites, text campaigns, and other forms of digitized marketing content.