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ACCC probes consumer concerns, competition in the social-media market

Inside Retail

Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry.

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. Can you tell me a bit about MCoBeauty’s expansion plans?

Expansion 245
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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

It is also rolling out several activations and advertising campaigns in the coming months to support the move. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok.

Expansion 130
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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. The campaign, which showcases a group of friends exploring the outdoors in a more lighthearted and absurd way than Kathmandu has explored before, was created specifically to cut through the advertising chaff and stick in people’s minds.

Outdoor 245
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Grab customer attention across channels with a diversified strategy

Inside Retail

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. It’s about knowing who your customers are and which channels they use, thoroughly understanding each channel’s requirements and streamlining consumers’ pathway to purchase. Sell where consumers shop. Direct-to-consumer (DTC ).

Strategy 130
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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

For us, fashion, art and music have a sense of continuity, and the expansion of art and design are all linked together in creativity. Being different, buying different, it’s all important for the modern woman, and Millennials are looking for minimalist looks, no more big logos, no more walking advertisements,” she said.

Fashion 130
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Backed by L Catterton, Drools takes a bite out of global pet-food market

Inside Retail

Additionally, we have embraced omnichannel marketing, effectively utilising physical stores, e-commerce platforms, and social media to provide a seamless and integrated customer experience,” he said. Gulf countries and Southeast Asian countries are a priority for expansion.

Marketing 130