Inside Retail

JANUARY 13, 2022

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Consumers clicking on ads and buying products, with the ad platform reporting on the cost, but not all the conversions.

Advertising 130

Advertising Layout Form Engagement 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

FEBRUARY 20, 2023

Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. Amazon’s definition covers the advertising function, but not the other pieces. Despite its complexity, martech is a critical part of building an engaging customer experience.

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Marketing Advertising Other Consumer 130