Inside Retail

JANUARY 22, 2024

Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. As the region looks ahead to 2024, consumers across SEA are actively adjusting their spending behaviours to cope with economic challenges.

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Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. Shanghai-based company PDD Holdings launched the online marketplace late last year (initially in the United States) to cater to overseas customers. What are Temu’s secrets to success?

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Advertising Promotion Strategy Consumer 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Creative Displays Now

MARCH 8, 2022

Anyone in the world of retail knows all the factors that go into curating an exceptional customer experience. Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer’s journey in motion, often unbeknownst to the consumer themselves.

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