Advertising, Consumer, Engagement and Marketing

Shifting tides: Southeast Asian consumers adapt spending amid challenges

Inside Retail

JANUARY 22, 2024

Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. As the region looks ahead to 2024, consumers across SEA are actively adjusting their spending behaviours to cope with economic challenges.

Consumer

Consumer Engagement Strategy Advertising

How cultural codes can help brands move past low prices with confidence

Inside Retail

MAY 20, 2024

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. It’s a powerful mix of symbolism that makes the consumer feel smarter. Best sellers’ list? Say no more.

Beauty and Health

Beauty and Health Gifts Advertising Other

Create Retail Today

Shifting tides: Southeast Asian consumers adapt spending amid challenges

How cultural codes can help brands move past low prices with confidence

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