Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising 130

Advertising Promotion Strategy Consumer 130

Trade Show Booth Companies - Trade Group

MARCH 11, 2024

That’s why it’s somewhat surprising that advertising agencies and brands have been slow to see the massive imaginative potential of our highways. Times have changed since Kerouac wrote his generation-defining novel; consumers may be numb to the freedom of the open road because of their slavery to the commute. But perhaps slow is best.

Advertising 52

Advertising Promotion Marketing Engagement 52

Inside Retail

FEBRUARY 20, 2023

Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. They are collectively referred to as martech – short for marketing technology. If you ask Amazon, then it’s a platform to create marketing campaigns.

Marketing 130

Marketing Advertising Other Consumer 130

CAAD

NOVEMBER 23, 2022

After the paradigm shift with Covid-19 , accelerating and modifying consumer buying habits, as well as consumption itself and the values pursued by the customer, 2023 will involve taking on new realities. And Spain is one of the 15 most important markets for e-commerce sales. . We never tire of saying it.

Shopping 52

Shopping Consumer Visual Merchandising Strategy 52

Creative Displays Now

MARCH 8, 2022

Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer’s journey in motion, often unbeknownst to the consumer themselves. Retail stores play a crucial role in the development of a business-to-consumer relationship.

Display 98

Display Merchandising Color Consumer 98

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. And, yes, the idea is still to influence shoppers to make purchases.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64