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Shifting tides: Southeast Asian consumers adapt spending amid challenges

Inside Retail

Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. As the region looks ahead to 2024, consumers across SEA are actively adjusting their spending behaviours to cope with economic challenges.

Consumer 130
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How cultural codes can help brands move past low prices with confidence

Inside Retail

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. It’s a powerful mix of symbolism that makes the consumer feel smarter. Trust our stripped-back setup!

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Ethics and empathy: It’s time to go hard on soft measures

Inside Retail

The Australia Project, a research piece The Lab conducted, which analysed 150,000 pieces of content with artificial intelligence, found 80 per cent of Australians reckon businesses should be “doing good” And research by McCrindle tells us 57 per cent of consumers have increased engagement with organisations that behave ethically.