Inside Retail

AUGUST 21, 2022

Upon registration, beauty lovers may choose to opt in and pay a fee to receive a specially curated Experience Kit. Advertising and marketing in beauty have completely changed over the last century. What began as static media has turned into something social, immersive, and interactive. From newspapers to AR filters.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items.

Fashion 162

Fashion Social Media Shopping Pattern 162

Retail Focus

DECEMBER 12, 2023

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Consumers don’t just recall the items they purchased; they remember the joy, wonder, and emotional experiences associated with the process.

Art 264

Art Display Light Curate 264

Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok.

Expansion 130

Expansion Planning Social Media Fashion 130

Retail Times

APRIL 6, 2021

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. There is no one answer to the question of, “how do we best collect, protect and utilize consumer data?”

Shopping 104

Shopping Consumer Social Media Strategy 104

Inside Retail

MAY 14, 2023

Mother’s Day holds a solid place in the hearts of Aussie consumers. While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s.

Marketing 130

Marketing Social Media Gifts Curate 130

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

Advertising 162

Advertising Consumer Curate Social Media 162

Inside Retail

AUGUST 25, 2022

Soni acknowledges that as a vertical specialist in this space, the company has a unique selling proposition for its consumers and they are now offering over 3000 brands on their e-commerce platform. I think at a broader level, we are very cognisant of the fact that our luxury consumer is somewhat different than the broader population.

Fashion 130

Fashion Curate Space Social Media 130

Inside Retail

MAY 25, 2022

No advertising representation – While we applaud the many brands who have made moves to represent bodies of differing shapes and sizes in their campaigns, this still isn’t the norm. How many of them do you think follow you on social media, waiting to metaphorically bang down the door when you *graciously* offer a size extension?

Other 147

Other Fashion Design Pattern 147

Frank Mayer

MAY 14, 2021

Ultimately, interactive displays can lead to a deeper consumer education and brand loyalty. And with consumers eager to resume in-store shopping as the pandemic wanes, once-digital brands are ramping up partnerships with traditional brick-and-mortars to reach a larger group of customers. Merchandising Displays with Touchscreens.

Display 54

Display Merchandising Color Light 54

Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. This can work magic if you happen to be in the business of selling consumables,” according to Shopify.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . More customer data from direct interaction with consumers.

Advertising 246

Advertising Strategy Curate Social Media 246

Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

JUNE 3, 2021

It fulfills the needs and wants of the next generation consumer, particularly with the recent boom of avatar dressing in gaming, NFTs and the rise of blockchain.”. Alternative applications in digital fashion are being explored beyond stunning 3D renders in advertising campaigns. Fashion forwards. Beyond campaigns.

Fashion 246

Fashion Social Media Design Curate 246