Inside Retail

AUGUST 18, 2021

After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. But while many consumers applauded the rebrandings, others felt that they didn’t go far enough.

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Creative Displays Now

JULY 7, 2022

Customers have a lot to look at when they’re browsing store aisles, from advertisements and promotions to the seemingly endless selection of products. Aisle violators have many uses and can be specific to your brand or advertise certain types of products. Communication With Customers. Placement Is Everything.

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Creative Displays Now

SEPTEMBER 7, 2022

Keep reading to learn about the value of using temporary vs. digital displays to promote your products. If you normally use digital advertising to market your products, setting up a temporary display can provide many benefits, including: 1. They are drawn to the colors and graphics on the display. What Is a Temporary Display?

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Creative Displays Now

MARCH 8, 2022

The display colors, lighting and messaging play a significant role in which products catch their eye. Effective visual merchandising can have a significant impact on your bottom line. This guide will explain visual merchandising and how to use it to promote your products. Visual Merchandising Explained. Target Market.

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Creative Displays Now

AUGUST 7, 2023

Fortunately, with PDQ — “pretty darn quick” or “product displayed quickly” — displays, you can gain valuable advertising space for your brand and product without spending too much time on setup. These unique customized displays function as both stocking space and advertising space.

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Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Digital signage is a good example of this.

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Creative Displays Now

AUGUST 14, 2023

Have you ever been waiting in line at a convenience store checkout and found your eyes wandering to the displays near the register? A custom counter display allows you to promote your product in a convenience store by creating a simple, yet effective, way to catch your customer’s eye. This experience is a universal one.

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Creative Displays Now

MARCH 8, 2022

Retail-ready display cases promote your brand and products, and they save retailers money by reducing labor expenses. What Makes a Product Line Stand Out? The 1990s saw a surge of color as vibrant hues and explosive fonts for a flashy display that consumers couldn’t ignore. The Design Structure.

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Today, her Instagram brand account has over 1.1

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RetailMinded

FEBRUARY 20, 2023

Leverage their established social media following by having them promote your products or services on their social channels. Offer Customized Product Options It’s not enough anymore to just offer customizable colors and styles. Take it a step further: Incentivize your team with a rewards program.

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Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. First Impressions Matter From color scheme to layout design, your retail store must send a clear message: We’re open, exciting, and welcoming!

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Creative Displays Now

JUNE 9, 2022

While this sounds like good news to producers, millions of products are competing against each other to get from the shelf to the checkout line. As a producer, you can spend as much money as you want on online advertising and larger-than-life marketing campaigns. They can be large, colorful endcaps or small inline displays.

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VMS

DECEMBER 1, 2022

In one of the first editions of The Show Window , billed as a monthly “Journal of Practical Window Trimming,” Baum enthusiastically wrote, “Suggest possibilities of color and sumptuous display that would delight the heart. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left).

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VMS

JANUARY 30, 2022

Since opening last fall, the locale has hosted Rudis (Marysville, Ohio), a fast-growing, direct-to-consumer brand of wrestling sports apparel and athleisure lines, followed by a holiday-themed environment for ban.do (Los Angeles), a creator of clothing, accessories and more, that says it is dedicated “to help you be your best and encourage joy.”.

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