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Opinion: Do consumers really shop in the name of love?

Inside Retail

As retail competition escalates on a global scale and across multiple channels, many brands and thought leaders have gravitated to the idea of ‘brand love’ as a way of differentiating. The hope is that getting consumers to love your brand will make them more loyal, purchase more frequently, and so on.

Consumer 130
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How to inject comedy into the customer experience

Inside Retail

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

Light 130
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The primary purpose of retail stores is to stock and sell products to consumers. Brand Your Business. You must set your business out from competitors.

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“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

Each of these brands, many of whom are run by just one or two people and usually on a shoestring budget, all manage to manufacture larger sizes. At LeukBook, many of our brands go to a size 26, with some offering up to a size 38. Ultimately, the reckoning will come from changes in consumer behaviour. Not making the cut.

Other 147
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Retail Spaces That Build Community

Quarter 20

In particular, retailers are finding success by delivering these in-store community experiences to consumers who want to feel a part of something larger and desire a sense of belonging. Many of us recognize Lululemon as a stand out brand that. Their goal: Give consumers the tools and opportunities to become their best selves.