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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures. per cent of total beauty industry ventures.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . The post Mmm, it’s the sweet smell of advertising success appeared first on Inside Retail. I’ll have the extra pad see ew , thanks.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Preparing for the future of online retail

Inside Retail

Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Direct-to-consumer selling.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Social commerce covers end-to-end shopping journeys, from discovery, research and evaluation to checkout, all on the social media app. trillion ($1.9

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

In looking to expand market share and reach, brands outside of health and wellness which often hint at age-related issues, have forgotten to include the Baby Boomer generation in their marketing materials. “In