article thumbnail

Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. However, times are changing. He was raw, honest and brilliantly witty. “If

article thumbnail

Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Its recent evolution (including being more agile, automated, and machine learning-driven) has also enabled marketers to answer more questions at a time of increased scrutiny on the CMO’s bottom line.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aspirational marketing will always exist – and personally, I like it that way

Inside Retail

Cult Beauty in the UK also did it. Many big brands now stand behind using real skin in their advertising campaigns. Yes, it’s heartening to see brands stepping up and challenging the beauty industry’s status quo, and it’s a positive step towards promoting inclusivity and diversity in advertising.

Marketing 130
article thumbnail

Eyes on Asia: Why Australian beauty brand The Quick Flick entered Singapore

Inside Retail

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

article thumbnail

Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

article thumbnail

Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

The line will be designed for all ages and sizes, thanks to her “why be boring?” High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing.

Fashion 246
article thumbnail

Sephora’s disability efforts disappoint

Inside Retail

Makeup and beauty giant Sephora has smeared its once flawless reputation with an ugly shade of performative inclusion. One silver lining about this mistake is it’s an excellent learning opportunity for other brands who want to be more inclusive of the disability community but aren’t sure about how to do it. Visit: lisacox.co.