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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

Marketing 130
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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. This is what you call convergence,” Akhavan said.

Marketing 246
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How to turn reverse logistics into good CX

Inside Retail

In the realm of commerce, a gap exists in the market – along with a major opportunity – particularly FOR large-scale item returns, within the domain of consumer-to-business (C2B) reverse logistics. This underserved segment represents huge potential, offering substantial benefits from both a customer and business-to-business (B2B) perspective.

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How Japan’s love for denim is influencing Levi’s premium collections

Inside Retail

But this is not a replication of history, Inside Retail spoke to Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, about how nostalgia is fueling the future of the business. The dance between honouring the past and looking to the future is one that Huisamen and Levi’s team is extremely conscious of. “We

Balance 262
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Nere and far: Strand CEO Felicity McGahan talks UK expansion

Inside Retail

Not content with capturing the Australian and New Zealand market, Group CEO Felicity McGahan said that Nere – which strives to offer an affordable range of suitcases, travel bags and accessories – is adding another sticker to its passport by expanding into the United Kingdom. The market size in the UK market was also exciting.

Expansion 245
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Why watch brand Maxum is finally relaunching DTC after more than 20 years

Inside Retail

Collaboration and reinvention through marketing can make or break a brand, and paramount to this is remaining authentic and evolving with the times. He was familiar with the industry since his parents founded Designa Accessories, one of Australia’s largest watch and jewellery distributors, in 1984. It was very successful.

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Same product, new name: Inside Mon Purse’s relaunch strategy

Inside Retail

This time last year, the business was on the brink of collapse after nine months of border closures left it with an oversupply of travel bags and accessories. The new name is currently reflected on the brand’s website and will slowly be integrated into its marketing and products over the next few months. “We

Strategy 130